Em Howard
Stylist / View work on IG: @em.at.gem
Specialties: blondes, brunettes, balayages, blowouts, & brides
Tell us about yourself!
With a flair for creativity and an unwavering commitment to her clients, Em brings an exceptional blend of passion and care to every appointment. She specializes in balayages, blonding, dimensional brunettes, layered haircuts, and special event styles tailored uniquely to each individual.
What’s your experience?: Before stepping behind the chair, I worked in anti-violence advocacy, a role that taught me how vital it is to hold space for others with care, empathy, and intention. Today, with 1.5 years experience, I bring that same trauma-informed approach to my work as a hairstylist.
What’s your specialty?: Creating looks that fit your lifestyle that grow out beautifully while still turning heads. Whether it's adding sparkle to your natural color, or making a plan for a color correction, I love a transformative look!
Why do you love what you do?: As a homebodied introvert, doing hair helps me break out of my shell and stay in touch with creativity and human connection. My favorite part is meeting new people every day and hearing their stories.
How do you express yourself? : Fashion, tattoos, art, makeup, jewelry. Oh and of course my hair, which I change quite frequently :)
How do you get out of a creative rut?: Collaging. I love cutting up magazines or making vision boards on Pinterest.
Where do you go in the Twin Cities to be inspired?: Shopping! Thrift stores, antique shops, anything vintage. Also love a good flea market!
Most noteworthy era?: My bridal era :) I recently got married and had so much fun planning my wedding and my bridal looks. It was so cool to see my vision boards come to life.
What do you do for self-care?: Pampering appointments! Pedicures, massages, spray tans, facials. Probably also a sweet treat. And a new lip product. I love being a girl!
Piece of advice for those struggling with self-confidence?: When you choose yourself, everything around you will choose you too<3
Must-have product at Gem?: Rōz milk serum. Perfect prep for blowdry & smells soo yummy.